I’ll admit, for a long time I didn’t really see the point of Instagram as an app unto itself. I basically just used it as a photo editing app for everything I wanted to post to Facebook. I never only posted a photo on Instagram. I rarely added captions, and never utilized hashtags. I let people follow me and I followed them back, but I never checked the feed or interacted with others.
I realized a few short months ago that this was a mistake. To help out one of my favorite indie authors, I joined forces with a couple of other fans and helped start a grassroots Instagram campaign. I was amazed at the book culture that is alive and well on a social network I’d largely considered pointless. Instagram has a thriving booklover community, and it is dying for more author-reader interaction.
I’m by no means an expert, having only danced around the fringes of #bookstagram culture for a couple of months, but there are some valuable things I’ve learned that I think more authors can take advantage of.
1. Pay Attention to Hashtags
The hashtags that will be important to you vary depending on what genre and age group your books fall into, but some of the broad ones to use are #bookstagram, #booksofinstagram, #bookish, #booknerd, #bibliophile, #readinglist, and #amreading. Use these hashtags when you post about your books, but also search to see who else is using them and interact with people who look like they might enjoy reading your books.
2. Form Relationships
When you come across users who look like they might enjoy your books, don’t spam them with buy links or suggestions right away. Instead, take the time to look through their photos. Leave a few likes and comments. Ask questions that show you’re interested in getting to know them, not just making a sale.
3. Participate in Challenges
There will almost always be an ongoing photo challenge that centers on books, reading, or writing. In February, I participated (half-heartedly) in the #AuthorLifeMonth challenge. This month, I’ve been doing the #YABookADay challenge. Next month, I’m planning my own! This is a great way to connect with readers, book bloggers, and other authors, and it really helps get you in the habit of posting at least once a day.
4. Host Giveaways
Last month, I participated in an Instagram giveaway with several other indie authors. We all gave away a printed copy of one of our books. People entered to win by following me, liking the post, commenting with the hashtag #iLovePrinted Books, and tagging a friend who also loves printed books. Each of the participating authors linked to another author in our post, so theoretically an Instagram follower could click through the chain and enter each author’s giveaway. I had a blast participating in this–I received several new followers, met some great authors, and I gained a new reader in England thanks to the giveaway! It was a great experience and I hope to do it again soon.
5. Increase Blog Traffic
Create free graphics for your blog posts on sites like Canva and post them on Instagram with a sample of your blog for the day. Believe it or not, people will actually hop on over to your blog if you ask them to! I’ve seen increased traffic since I started doing this.
6. Promos, Sales, and New Releases
Continuously spamming buy links is no more successful on Instagram than it is on Twitter or Facebook. However, Instagram is a great place to share occasional promotional posts for your books, as well as eBook sales and new releases! Use hashtags like #ebooks, #kindle, #freebies, #FreeEbooks, and #newrelease in conjunction with the usual book-related hashtags I listed above to get the best coverage.
7. Provide Regular Updates
Did you just finish an amazing outline? Do you have impressive, serial-killer-like notes stuck all over your desk? Did you just print out your manuscript in all its several hundred page glory? Readers love seeing these kinds of visual progress reports. They’re fun to share, and you just might snag some future readers by keeping your followers informed about your WIP.
8. Help Boost Author Friends
Help your fellow authors out by taking a screenshot of their photos and reposting them with the hashtag #regram and tag them in the caption. It feels easier and more natural to promote others rather than ourselves, so it won’t be as obnoxious as us constantly reposting stuff about our own books, and it shows that authors are friends, not competitors.
9. Create Your Own Hashtag
Before doing this, make sure to search Instagram for it to ensure it’s not being used by another group already.
10. Post Non-Writing Related Photos
This probably seems counterintuitive, but think about it for a second. I’m sure you appreciate when the celebrities you follow on social media post about their movies, shows, albums, and books, since that’s probably why you’re following them to begin with. But don’t you really love it when they drop that persona and just get real with you? Aren’t we all dying to know what Stephen King is having for dinner, or what Nathan Fillion’s backyard looks like? Obviously, most of us self-published and indie authors aren’t celebrities by any stretch of the word, but people love to see what lies behind our writing persona. It makes us seem more like real people and encourages connection.