Top 10 Ways to Use Instagram as an Author

Top Ten.jpgI’ll admit, for a long time I didn’t really see the point of Instagram as an app unto itself. I basically just used it as a photo editing app for everything I wanted to post to Facebook. I never only posted a photo on Instagram. I rarely added captions, and never utilized hashtags. I let people follow me and I followed them back, but I never checked the feed or interacted with others.

I realized a few short months ago that this was a mistake. To help out one of my favorite indie authors, I joined forces with a couple of other fans and helped start a grassroots Instagram campaign. I was amazed at the book culture that is alive and well on a social network I’d largely considered pointless. Instagram has a thriving booklover community, and it is dying for more author-reader interaction.

I’m by no means an expert, having only danced around the fringes of #bookstagram culture for a couple of months, but there are some valuable things I’ve learned that I think more authors can take advantage of.

1. Pay Attention to Hashtags

The hashtags that will be important to you vary depending on what genre and age group your books fall into, but some of the broad ones to use are #bookstagram, #booksofinstagram, #bookish, #booknerd, #bibliophile, #readinglist, and #amreading. Use these hashtags when you post about your books, but also search to see who else is using them and interact with people who look like they might enjoy reading your books.

2. Form Relationships

When you come across users who look like they might enjoy your books, don’t spam them with buy links or suggestions right away. Instead, take the time to look through their photos. Leave a few likes and comments. Ask questions that show you’re interested in getting to know them, not just making a sale.

3. Participate in Challenges

There will almost always be an ongoing photo challenge that centers on books, reading, or writing. In February, I participated (half-heartedly) in the #AuthorLifeMonth challenge. This month, I’ve been doing the #YABookADay challenge. Next month, I’m planning my own! This is a great way to connect with readers, book bloggers, and other authors, and it really helps get you in the habit of posting at least once a day.

4. Host Giveaways

Last month, I participated in an Instagram giveaway with several other indie authors. We all gave away a printed copy of one of our books. People entered to win by following me, liking the post, commenting with the hashtag #iLovePrinted Books, and tagging a friend who also loves printed books. Each of the participating authors linked to another author in our post, so theoretically an Instagram follower could click through the chain and enter each author’s giveaway. I had a blast participating in this–I received several new followers, met some great authors, and I gained a new reader in England thanks to the giveaway! It was a great experience and I hope to do it again soon.

5. Increase Blog Traffic

Create free graphics for your blog posts on sites like Canva and post them on Instagram with a sample of your blog for the day. Believe it or not, people will actually hop on over to your blog if you ask them to! I’ve seen increased traffic since I started doing this.

6. Promos, Sales, and New Releases

Continuously spamming buy links is no more successful on Instagram than it is on Twitter or Facebook. However, Instagram is a great place to share occasional promotional posts for your books, as well as eBook sales and new releases! Use hashtags like #ebooks, #kindle, #freebies, #FreeEbooks, and #newrelease in conjunction with the usual book-related hashtags I listed above to get the best coverage.

7. Provide Regular Updates

Did you just finish an amazing outline? Do you have impressive, serial-killer-like notes stuck all over your desk? Did you just print out your manuscript in all its several hundred page glory? Readers love seeing these kinds of visual progress reports. They’re fun to share, and you just might snag some future readers by keeping your followers informed about your WIP.

8. Help Boost Author Friends

Help your fellow authors out by taking a screenshot of their photos and reposting them with the hashtag #regram and tag them in the caption. It feels easier and more natural to promote others rather than ourselves, so it won’t be as obnoxious as us constantly reposting stuff about our own books, and it shows that authors are friends, not competitors.

9. Create Your Own Hashtag

Before doing this, make sure to search Instagram for it to ensure it’s not being used by another group already.

10. Post Non-Writing Related Photos

This probably seems counterintuitive, but think about it for a second. I’m sure you appreciate when the celebrities you follow on social media post about their movies, shows, albums, and books, since that’s probably why you’re following them to begin with. But don’t you really love it when they drop that persona and just get real with you? Aren’t we all dying to know what Stephen King is having for dinner, or what Nathan Fillion’s backyard looks like? Obviously, most of us self-published and indie authors aren’t celebrities by any stretch of the word, but people love to see what lies behind our writing persona. It makes us seem more like real people and encourages connection.

THIS DREAD ROAD Cover Reveal Blast!

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 This Dread Road
Cover Reveal Blast

We cried with Hattie as her life fell apart after one forbidden mistake. 

We held our breath as Molly walked the razor-thin tightrope of ambition and morality. 

Now, it’s Claire’s turn to break and mend our hearts . . .

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Now that college is over, Claire James doesn’t know where to turn. All she has is a business degree she isn’t using and a trust fund she doesn’t want. She longs to leave her poor little rich girl past behind, but when she leaves her fiancé and finds herself stranded in a strange city with no job, no plans, and nowhere to stay, she has no choice but to seek help from her father, the fearless leader of their family’s hotel empire. 

But when he offers Claire the keys to a penthouse apartment, and with it, a path back to her old life on the Upper East Side, something inside her snaps. Instead of taking the easy way out, as she has so many times before, she makes a counteroffer: she wants to work in a James Hotel, preferably one far from the city and close to her best friend. 

As it turns out, though, Bennett is not the answer to all of Claire’s troubles. Hattie, who has always helped her in the past, is busy caring for her own growing family, and the other employees at the James see her new position as nothing more than an act of nepotism. Claire is left an outcast in a town she once called home. Lonely and depressed, she begins to wonder if this attempt to alter her fate was just one more mistake.

When Claire connects with one of the hotel’s guests during one of her long overnight shifts, though, her move finally starts to make sense. Their conversation shifts quickly from lattes to loves lost, and as her newfound friend reveals the tale of her own ruined heart, Claire realizes that she just might hold the key to repairing them both. 

Following The Partition of Africa and The Marshall Plan, this stunning conclusion to the Bennett Series whisks us across space and time to remind us of one simple truth: 

Love never fails.

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Join in the party on Facebook! 

 

Exclusive Excerpt:

“James!”

Claire’s head snapped up at the sound of her boss’s voice. All the color drained from her face when she saw the anger twisted into his features, which were usually gruff but kind. He made his way across the foyer as quickly as he could manage, his right leg lagging slightly behind the rest of his body. He stopped at the front desk and leaned on the counter for support as he caught his breath.

“What can I do for you, Hank?” she asked, hating how shrill her voice came out.

His eyes hardened when he took in her phone, which was once more open to Trevor’s Facebook page. He and Jenna were visiting her family over winter break. She had posted several pictures the day before of them touring an old retired lighthouse. A true New England Christmas. Claire locked the screen quickly and shoved it in her pocket.

“My office. Now. Richard will take over for you here.”

Like a ghost answering the summons of a séance, Richard appeared by Hank’s side. “Anything you say boss.” He gave Claire a self-satisfied smile before sliding behind the desk. He stood behind her chair, hands clasping each other primly at his waist, waiting for her to vacate the chair.

Without another word, Claire rose and followed Hank. Usually she would have demanded to know what was going on before abandoning her post to Richard, of all people, but she had never seen Hank in such an agitated state.

While he had only been her boss for a few months, Claire and Hank had been friendly with one another for several years. She’d briefly lived in the suite usually reserved for her father before defecting to the dorms after a nasty fight with her mother, and she often spent long weekends here during her student days when she needed a quick getaway. During those stays, Hank had always been kind to her, taking extra measures to make sure her needs were met. He’d once even seen to caring for Hattie when her plans over Thanksgiving abruptly changed and she no longer had a place to stay, going so far as to pick her up in Bennett and send Claire daily reports on her wellbeing while she languished at her mother’s house in Connecticut.

Now, though, Hank’s usually sparkling gray eyes were dark and brooding, like a bank of thunderclouds gathering on the horizon. Once he was sure Claire was following him, he turned and limped off toward his office with as much speed as he could muster. She wracked her brain as she fell into step behind him, trying to figure out what in the world could have elicited such strong emotion in him. Nothing she’d done came to mind, except for the tense conversation she’d exchanged with Richard a few days before, when he’d accused her of slacking off. She wondered now if Richard had lied to Hank about why she left the front desk that night, or perhaps exaggerated how long she was gone.

The two of them wended their way through the employees-only section of the first floor together, passing the conference rooms and the small kitchenette where most of the employees chose to take their breaks. Amalia was the only one back there now, and she regarded them with wide eyes as they passed. The surprise evident in her expression confirmed she had nothing to do with whatever this was. Even though she’d been somewhat cold to Claire since her arrival in August, the college student didn’t seem intent on bringing her down. Unlike some people.

When they reached Hank’s office, he held the door open for Claire so she could pass through first. A sudden terror that he was about to fire her seized control of her body. Everything inside tensed up, and her stomach churned so much she worried she would get sick again. Thankfully, she made it to the arm chair opposite his desk fully intact. He closed the door and walked past her to his desk.

Trying not to tremble, Claire crossed her arms over her stomach and waited for him to begin. Where mere months ago, her conspicuous ribs had poked out, a soft swell of flesh met her hands. Had she been in happier surroundings, she might have smiled.

Hank folded his hands on top of his desk calendar and issues a deep sigh, but offered no explanation as to why he had dragged Claire to his office. They stared at one another for several minutes before she cleared her throat, determined to put an end to this agony.

“Hank, I–”

“Claire, we need to talk about your future here.”

She swallowed and looked down, taken aback by his abruptness. “All right,” she said slowly. “What about my future here?”

“Whether or not you have one.” He unwrapped a toothpick and held it up to his mouth gingerly, as if he was contemplating how great his need for it was, before tipping his chair back. “I had high hopes for you, Claire, but I don’t think this is working out.”

This Dread Road

About the Author

12194847_10206411210811399_2494367645966130343_o​Olivia began writing creatively at eight years old. During middle and high school, she attended several writing conferences and submitted poems and short stories to various writing contests. She finished her first long work of fiction, a novella entitled Heaven’s Song, in the tenth grade. Her short story “By Its Cover” placed first in its division in the 2008 District III ​Alabama Penman Creative Writing Contest. She took a reprieve from writing during her years at the University of Montevallo, where she earned a degree in history in 2012. She finished and published her first novel, The Partition of Africa​, in 2014.
Olivia currently lives in central Alabama with her husband, to whom she’s been wed since the age of twenty-two, and their cat, Buddy. When she isn’t writing, she enjoys watching quality television—The Office (US), Parks & Recreation, 30 Rock, and Friends are her favorites—and cooking without recipes. Along with working full-time at her alma mater and studying English at the graduate level, she is busy working on her next literary adventure.

CONNECT WITH OLIVIA:

WEBSITE | BLOG FACEBOOK | TWITTER | INSTAGRAM | GOODREADS | LINKEDIN

Other Titles in the Series

The Partition of Africa: Book 1

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Hattie Greene is a serious-minded sophomore who always follows the rules. She earned her place at the prestigious Howard Knox College & University, and she intends to keep it. Much to the chagrin of her socialite roommate Claire, Hattie ignores the usual college activities in favor of focusing on her academic career. Hattie’s status as a perpetual good girl comes into question when Samson Campbell, a married professor with rugged good looks, enters the picture. He’s wrong for her on every level, but she can’t stay away. They enter an affair that threatens everything Hattie holds dear, causing her to question her very identity. All actions have consequences, and this is no exception. The heart wants what it wants. . .but what if the heart is wrong?

The Marshall Plan: Book 2

51QUn72sLUL._SX373_BO1,204,203,200_Molly Marshall is fresh out of graduate school, armed with a shiny new degree in journalism and ready to take over the world. There’s just one little problem: no one seems to care.
Six months have passed since graduation and no matter how hard she tries, she can’t find a paying job in the field she’s spent years preparing to dominate. Stuck in a menial job she hates, plagued with memories of an abusive childhood, and engaged to a man she may no longer love, she’s running out of options and fast. When she stumbles across a long-kept secret, though, everything changes and she’s forced to make a choice. What will it be, her ambition or her heart?
This standalone sequel to THE PARTITION OF AFRICA invites you to examine your thoughts on family, desire, and the nature of love itself.

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Top 10 Ways to Review a Book as an Author

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In this digital age, an author’s Internet presence can make or break their reputation, their success, or even their career. We’ve all seen the horror stories about authors reacting badly to reviews posted online. There’s the one where Kathleen Hale obsessed over and stalked a Goodreads reviewer online and in person, going so far as to physically visit the woman’s home, after she left a one star review. There’s the one where Richard Brittain took creepiness a step further when he tracked down an eighteen-year-old snarky Amazon reviewer and bludgeoned her with a wine bottle.

Simply put, the existence of the Internet has not always jived well with our kind. We are a sensitive breed, and without proper discipline and restraint, things can turn ugly.

Interestingly enough, though, I’ve noticed a growing trend of self-published and independent authors who struggle with having a good Internet presence on the opposite side of the spotlight. Instead of losing control with a reviewer of their own work, they lose control when they’re reviewing someone else’s work.

This should not be happening, guys. We authors should be the example when it comes to leaving stellar reviews, whether positive or negative. We know firsthand how hard the writing, revising, editing, promoting, publishing, and marketing processes can be. Whatever our opinion of a work, it can and should be handled with grace.

With that being said, here are a few basic guidelines I think we would all be smart to follow when reviewing books written by our brothers and sisters in this strange, wonderful world of writing. (And yes, I am maintaining eye contact with my own reflection as I deliver this edict, because I’m sure I’ve broken all of these at one point or another.)

1. Acknowledge upfront if you’ve been given a free review copy.

When you’re a member of online writing groups or have other contacts in the industry, receiving free copies of books in exchange for honest reviews happens a lot, and there’s absolutely nothing wrong with that . . . as long as you tell people that’s what happened.

Why? Well, you might be familiar with the concept of avoiding even the appearance of evil. If you give an honest five star review of a book but neglect to inform everyone up front that the author sent you a copy for free, that five star review isn’t looking so honest anymore. If word came out about your relationship with the author and how you came about the book, it suddenly doesn’t matter that you were honest in your review. It doesn’t even matter that you barely know the author and have only been acquainted with her online for two weeks. Because you didn’t add a disclaimer, now everything you’ve said about the book is suspect. People don’t feel like they can trust you anymore. And they certainly aren’t interested in learning more about what you write.

2. Use professional language.

We all know how fun it can be to employ the four S’s–sarcasm, snark, slang, and swearing–especially when we’re talking about a book we didn’t particularly enjoy. But when you’re writing a review, especially one intended for online display, you should handily avoid all of them. You’re not just a reader on Goodreads anymore, you’re criticizing or praising a colleague, and you need to do so with decorum and respect.

This goes double if you’re in any way acquainted with the author, and that includes ways as nebulous as “I think we were in an online writing group together once five years ago.” Don’t address the author in a familiar manner, i.e. “Suzie, this was such a good read! So much better than your last one. You should post more about this book in the group next Wednesday.” Instead, shoot for, “In The Great American Novel, Ms. Smith displays a marked improvement in her skills as a writer and a storyteller.”

3. Be honest, but also kind.

Sometimes, as much as you like an author’s online presence or the cute photos of their kids they post on Instagram or the great advice they give in your writing group, you just don’t like their work. That’s okay. If you choose to review their work, you need to be honest about your reactions to their books. But before you hit “send” on that two or three star review, check yourself and make sure that you wrote your thoughts in the best possible way.

Did you, in emotionally neutral words, explain the issues you had with their work, or did you just say “This book sucks, what a disappointment”? Did you come up with at least two things the author did well to sandwich the complaint? If both answers are no, you might want to reconsider posting your review just yet. There is always a way to express how we feel about a book without being downright mean, and that’s what you should do. It isn’t easy, but we’re writers, after all–if anyone is able to temper honesty with kindness, it should be us.

4. Put some time and effort into writing your review.

First impressions are rarely indicative of your true opinion. I’ve found that if I read a book in a day or two and immediately throw a review up online, a few days later I realize it’s not really how I felt. Sometimes I like the book more after a week or so; sometimes I like it less.

Let stories rest on your mind for at least two or three days before you sit down to write a review. Don’t swallow the book whole in a few hours and belch out a review twenty minutes later. The author spent months, if not years, finishing up their novel. The most you can give them is a few days of introspection and consideration.

5. If you can’t find at least one positive thing to say about the book, consider not leaving a public review.

If, like me, you dislike confrontation, this is extremely difficult to do. How do you say to the nice author you met online, the one who has helped you out so much, “I know I promised I would read and review your book, but I doubt you would appreciate me posting my feedback for the world to see”?

It’s not fun. It stinks. And to be honest, I’m still trying to figure out the best way to do this myself. But in the interest of professionalism, you should definitely talk it out with the author before you post a review that has not a single positive note.

6. If you are unable to finish the book, say so.

Whether you just didn’t have time, you couldn’t get interested in the story, or the writing was really just that awful, if you didn’t finish reading a book, it’s important to say so. Not only that, you need to include details. At which page number/Kindle % did you stop reading? Did you just skip around for a bit before giving up? This helps other people struggling to finish decide whether they should push through or not.

It’s also a courtesy to the author. What if the problem you had with the book was resolved one chapter over from where you stopped reading? If that’s the case, you have misrepresented the work, and you might have even led potential readers astray.

7. Avoid falling into the “I would have written it this way instead” trap.

There’s almost nothing more insulting to an author than when another writer rolls up their sleeves and turns into an armchair quarterback. You might wish a character had handled a certain situation differently, and it’s fine to say so, but it’s rather tacky to start listing all the different ways you would have handled it as a writer. You’re leaving a review online; you’re not teaching a creative writing course. What you would have done is irrelevant, because the work in question is not yours. Not only will you potentially damage your relationship with the author, you might cause would-be readers to lose faith in the author’s credibility. It also makes you look like a snobby, pompous ass, and makes people less interested in your work.

8. Don’t give a star rating unless you mean it.

Do you really want to give this book a two star rating, or are you just trying to be extra tough on this author, because of that whole “avoid even the appearance of evil” thing? Make sure you are committed to the star rating you assign; otherwise, if posting on your blog or Goodreads, just leave that option blank and include a text-only review. Don’t saddle the author with a deceptively low or inflated rating because you’re not sure what to do.

9. Don’t participate in a publicized release event if you can’t give a positive review.

It’s happened to me before. I  signed up to be a part of a new release blog tour, I tried to read the book, and . . . bam. I couldn’t even finish it. It might be the worst book I’ve ever try to read. Luckily I’m not acquainted with the author and I had no qualms about leaving my review on Amazon, but I just couldn’t bring myself to post my review on my blog on a day I knew the author would be trying her best to sell the book. I could have opted out and just posted a promotional blurb, but I didn’t want my followers to think I recommended the book either, so I did the not-so-comfortable thing: I went to the publisher’s blog tour coordinator and told her I was unable to participate.

If this happens to you, the coordinator will probably tell you it’s fine if you have a negative review and they would still love for you to participate. It’ll be up to you at that point whether you decline or not. If you were just a book blogger, I’d say go for it, it’s your job to tell the truth. But as an author, I’d say bow out. You don’t need to showcase a negative review of another author on your blog, on a day when lots of traffic will be coming through. It just isn’t a good idea.

10. Write the review you would want to see left for your own book–positive or negative.

This is pretty much a culmination of the nine preceding points. If your review is positive, make it more interesting that, “Good book. I recommend it.” You’re an author! You know how much you crave those well-thought-out, elegantly written reviews–give that gift to someone who craves those, too. If your review is negative, make it more constructive and kind than, “This book sucks. Don’t read it.” Again, you’re an author! You know how much those hasty, vague one stars hurt. Write the kind of negative review that you would be okay with, one that after reading it, you find yourself nodding thoughtfully and murmuring, “I see where they’re coming from.”

Basically, in the words of Cinderella,

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Isn’t this pretty? Click on the image to visit the artist’s Etsy page.

 

 

 

Top 10 Things to Do Before Publishing Your Novel

As I’ve mentioned on my past few posts, I recently celebrated my first publication anniversary. I’m a pretty nostalgic person, so I’ve been pondering over all the good and bad things that happened with that first release, and I realized that the Me from one year ago really could have used a publication checklist–some sort of guideline to make sure I was on the right track to releasing the book the right way.

So I decided to make one–not for the Me from one year ago, obviously, unless a Me from several years into the future happens to come across a time machine–but for anyone who is currently struggling with their very first book release. This is by no means a comprehensive list, but it’s a good starting point for beginners.

1. Choose a publication route.

Do you want to pursue a book deal with one of the Big 5 publishers, or maybe sign with an agent who can make that happen? Or maybe you want to seek out a smaller publishing house who can give you a little more personalized attention. Self-publishing is also an option.

This detail determines a lot about how you will move forward once you’ve finished your manuscript. If  you’re looking for a publishing house, either Big 5 or independent, you’ll need to start sending out queries and submissions to houses and agents currently accepting. You can find out more information about that route here.

If you decide to self-publish, shop around and pick a reputable site. I highly recommend CreateSpace, which is a print-on-demand subsidiary of Amazon, and Kindle Direct Publishing (KDP).

Remember: You should never pay a company anything other than printing costs when self-publishing. There are a lot of predatory sites out there that promise a lot of things to authors who are desperate to publish their work–things like movie deals and spots on the NYT bestseller list–in exchange for thousands of your dollars. Don’t fall for their schemes.

If you’re unsure of a publisher or printer’s legitimacy, look them on at http://pred-ed.com/.

2. Acquire an editor.

This is especially important if you are self-publishing, since you won’t have access to an editorial team like authors who work with publishing houses. At very least, you need a copy/line editor. Depending on the complexity of your story, you may need a content editor as well. Learn the difference here.

If you’re like most writers, you don’t have a large stash of cash just sitting there, waiting to be spent. That’s okay! Many editors will work with your budget by knocking a little off their usual rate or instituting a payment plan. Some might even be willing to trade their services in exchange for beta reading, or if they’re new on the scene, a reference. Whatever you end up paying, it will be worth it.

3. Cover Design

Most self-publication sites have cover creator tools, but I recommend you use these as a last resort. The templates and tools found on these sites are used by literally millions of people worldwide, and if you use them, your book will lack a unique look. You also won’t have much control over a number of elements, like font type, size, color, and placement.

If you have room in your budget, hire a cover artist. There are several sites with affordable covers listed for $100 and less, specifically geared toward the self-published author.

If you want to have more control over your cover, learn how to use Photoshop. There are hundreds of free tutorials on YouTube and all over the blogosphere, and honestly, you don’t need to know much in order to make the perfect cover. If you can’t afford the full version of Photoshop, you can download the free version, GIMP, which has many of the same capabilities.

The cover on the left was created using the cover creator tool on CreateSpace. I used the same photo to create the cover on the right in Photoshop. See the difference?

4. Select a varied panel of beta readers.

Think about your book. What demographic(s) do you consider your audience? If there is more than one category (and there should be more than one), make sure you consider all of them when selecting your beta readers. If, say, your book is aimed at women ages 18-50, don’t just ask 25-year-olds to read it. Readers of different ages, races, careers, interests, and levels of life experience bring their own flavor of wisdom to the table. You will need as many points of view as you can get.

5. Learn how to format.

Whether you’re publishing your book in print or electronic format (or both!), making sure that your files are formatted correctly is vital to putting out a professional product. CreateSpace has a great formatted template that is easily updated and personalized for every trim size they offer. KDP has a great handbook that teaches you how to create the perfect eBook. Once you get the hang of it, you should be able to put out a dynamite interior file in just a couple of hours.

Not tech savvy? No problem! Most self-publishing sites offer formatting services for an a la carte fee. (Psst, shameless plug: I do paid formatting services for both CreateSpace and KDP. E-mail me for a quote at ofa.author@gmail.com.)

6. Spend time thinking about how you will market your book.

Is your book even remotely similar to a mass market book, one that is most likely a household name? If the answer is yes, use that to your advantage! See who the author follows on Twitter. See who follows them. Ask friends who are fans of that book what exactly they like about it, and  what you could say to make them excited about reading yours.

Contact book bloggers once your manuscript is complete and you’ve chosen a release date. Ask them to review your book on or before release day. If you give them enough warning, they most likely will agree if you send them a free copy of your book. To avoid the possibility of piracy, create .ePub and .mobi files of your manuscript using eBook management software like Calibre and send them directly to the blogger’s Kindle account.

Learn how to use Twitter and other versions of social media to your benefit. Join online writing groups like this one and connect with other authors and industry professionals. Conversation can lead to collaboration. There is almost always someone not only able to answer your questions, but willing to help you!

7. Pick a release day.

You should do this well in advance, and give yourself plenty of wiggle room. Advertise the release day as much as you can, plan an online or in-person event, and start sharing those pre-publication reviews. It will get potential readers excited about you!

8. Make friends with your local library.

Don’t worry about being a bother–trust me, they want to meet you! You’re a local author. They don’t care if your book was published under your own name or by HarperCollins, they think it’s pretty darn cool that someone in their ZIP code has their name in print. Swing by and introduce yourself if you’re not already acquainted. Ask them if they’d be willing to host a meet and greet for you. If they don’t already have a copy, consider donating one and ask them to recommend it to their patrons. This is a fantastic way to gain new readers, and they are wonderful resources to have!

The same goes for local newspapers. Contact a lifestyle or community reporter and ask if they’d be willing to read and review your book, and agree to an interview if one is requested. This is great publicity!

9. Order promotional materials.

This is especially important if you are selling your books at an in-person event. People probably won’t stop just to say hello, but if you ask them if they want a free bookmark–which just so happens to have your book synopsis, Amazon buy link, and all your contact info on it–nine times out of ten, they’ll snatch it right up. Adding something like, “This is my latest release, I write romance!” will probably make them pause and look at your table more closely.

10. Be prepared to talk about your next project in detail.

Nothing sells book number one like book number two! Even if your titles are standalone, people love to hear you have another project in the works. You don’t have to finish it or be able to give a blow by blow synopsis, but definitely know enough about the main character, the basic plot, and the themes to answer questions and get people excited!


Are you an author? What would you add to this list? Let us know in the comments below!